Category: Marijuana Marketing

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As the America public cast its vote in the 2016 presidential election, a couple of states also voted on the fate of marijuana laws- probably taking a cue from the states of Washington and Colorado. Massachusetts, Nevada, California, and Maine voted to legalize the use of marijuana for recreational purposes. Three states, North Dakota, Florida, and Arkansas, permitted Marijuana only for medical uses. It is only Arizona that voted against the legalization of Marijuana.

These developments are intriguing and could be a sign of the realization of the American public of the immense benefits of legalization of marijuana. But what could these benefits be?

Increase in Tax Revenue

Perhaps one of the most attractive incentives for states to legalize marijuana is the possibility of increasing tax revenue. Take for instance Washington and Colorado. A local Tacoma cannabis club has brought increased tax revenue to the city. These in-demand dispensaries are credited with pioneering the legalization of marijuana in America. These states have experienced an increase in tax revenue. In 2015, the state of Colorado collected about $135 million in fee and tax on recreational and medical marijuana.

The total marijuana sales in the state of Colorado totaled more than $996 million, while the sales in North America went several notches higher by 30% – reaching staggering proportions of $6.67 billion – in 2016 alone. According to experts, the sales are likely to exceed the $20 billion mark by the year 2021.

With this performance, there is no doubt the marijuana industry is a lucrative one, and any state that intends to widen its revenue base finds it pretty difficult to resist the temptation of legalizing the consumption of the drug.

Increase in Employment Opportunities

The states that legalize marijuana will, as a necessary consequence of the act, set up marijuana dispensaries and nurseries. This will both create jobs and improve the marijuana industry in the respective states.

Medical Benefits of Marijuana to Individuals

Marijuana has immense benefits to its consumers. According to a rising body of research, marijuana can significantly and positively impact the lives of individuals suffering from dementia. It has also been proven that it can help reduce nausea and excessive vomiting in pregnant women. More, it can help the mother maintain a healthy appetite and can improve the baby’s birth weight.

More Effective Criminal Enforcement

The legalization of the drug will free up time for police officers and other enforcement personnel to go after criminals committing other more egregious crimes such as violence.

Safety Controls

When addicts buy weed off the dark alleys where it is usually sold, they wouldn’t have a way of knowing the substances included in it. Current legalization efforts provide a framework for safety control systems – thus, alleviating the risk coming from the consumption of marijuana.

These and many other reasons make the legalization of marijuana such an important and urgent matter.

Do you know that is the second largest search engine on the planet? There is a paradigm shift that has been experienced with content and knowledge seekers. People are no longer reading, blogs, websites, and articles. In fact, you’re Marijuana Business customers are looking for your exciting videos, documentaries, and series of videos explaining your Marijuana business, its importance and the several different brands of your product. Marijuana is a product of the cannabis plant. It is important that you understand some facts about your Marijuana business.

Interesting Facts about your Marijuana Business

Marijuana is a product of the Cannabis plant has three main strains namely; Sativa, Indica and a hybrid strain that comprises traits of both Sativa and Indica. The main customers of your Marijuana are weed smokers and Marijuana administered patients. But how will your customers know about your Marijuana Business? How will they know about shipment details, payment details, and pricing? How will they know about your location and the various Marijuana products offered at your business?

Remember, failure to advertise, is planning to fail, so, it is important that you advertise your Marijuana business. But, why should you use video marketing in marketing your Marijuana business? Here are the 4 reasons why your Marijuana business needs video marketing:

1. Video Marketing will help you increase your sales

According to research, 74% of the customers who viewed a detailed video about a product or service subsequently purchased it. So, start designing detailed videos about your Marijuana business portfolio, explain your products and add it to your landing page or YouTube channel. This will go a long way in helping you increase sales in your Marijuana business.  Here is some more information on how to put together a campaign.

2. Video Marketing will help build trust between you and your Marijuana customers

Trust is important in building the right partnerships that will boost your Marijuana business. Customers of your Marijuana product products need to trust your brand and products. Videos provide your customers with interesting detailed information about your business portfolio. So start making interesting videos today about your Marijuana business portfolio and build trust between you and your customers.

3. Videos Appeal to Mobile Users

A majority of your Marijuana business customers, own smart phones and search online for availability and information on Marijuana products. Videos are appealing to your mobile customers as opposed to articles and lengthy blogs. Time is Money, Don’t waste it and start developing appealing videos to your Marijuana mobile users.

4. Video Marketing helps you explain everything about your Marijuana Products

With the help of interesting, appealing and trust worthy videos, you will be able to explain everything about your business on the same video. This is a great opportunity to inform your customers on details of your Marijuana business portfolio. Increase sales this season, through including video marketing in your Marijuana business.

Finally, your job is to increase the sales of your Marijuana business, we are currently in a world where one excellent video might lead into the massive traffic of customers into your Marijuana business and increase the sales of your Marijuana business. Remember marketing is no longer about your Marijuana products but the interesting Marijuana story. So, use video marketing in explaining your Marijuana Business story.